Welcome to HHL Center
for Strategy and Scenario Planning
Why scenario planning?
What will my industry look like five to ten years from now?
What products will customers buy in future?
What strategies are best suited for entering a market or addressing a policy problem?
In our complex and fast changing world, such questions are not easy to answer. Traditional strategic planning tools increasingly fail to provide convincing solutions, since they project linear developoments, assume stable growth rates and rely on traditional trend forecasting. As we have seen during the COVID-19 pandemic or the Ukraine war, this no longer works.
Scenario planning might be instrumented in these times of uncertainty. By accounting for complexity, volatility and trend disruptions, scenario planning tools ensure that:
Strategic planning considers uncertainty and allows to plan for multiple outcomes
Decision-makers remain responsive to unexpected developments
Organizations can flexibly and quickly adapt to changing environments
Signficantly different from scenario tools of the 1970s, modern scenario planning incorporates top decision-makers in the scenario development process. It combines global scenario knowledge with individual needs and goals, and it uses innovative data management algorithms to quantify future paths. This makes today’s scenario planning a fast, well-grounded and business-oriented strategy tool.
The Center for Strategy and Scenario Planning, at HHL Leipzig Graduate School of Management, brings together internationally renowned experts in the fields of strategic management and scenario planning from both, academia and practice.
On the following pages, we introduce our innovative approach to scenario planning, present recent scenario publications and provide information about how to contact and collaborate with us. Enjoy exploring our website!
Prof. Dr. Torsten Wulf Prof. Dr. Burkhard Schwenker
Who we are
Prof. Dr. Torsten Wulf
Prof. Dr. Torsten Wulf holds the Chair for
Strategic and International Management
at Philipps-University Marburg. In addition,
he is an Affiliated Professor at
HHL Leipzig Graduate School of Management.
His main research areas are family firms,
behavioral strategy, and scenario planning.
Prof. Dr. Burkhard Schwenker
Prof. Dr. Burkhard Schwenker is Chairman of the International Advisory Board at Roland Berger. Between 2003 and 2015 he served as CEO and Chairmen at the supervisory board at Roland Berger. His research interests are in the fields of strategy, organization, and corporate transformation. Mr. Burkhard Schwenker is Professor of Strategic Management at HHL Leipzig Graduate School of Management.
What we do
The HHL Center for Strategy and Scenario Planning creates knowledge and acts as a change agent to transform the way decision-makers think about and organizations plan their futures. We provide a platform to share ideas with leading scenario experts. Our main areas of activities are research, teaching, consulting and networking.